Empire Entertainment, in tandem with Honeysweet Productions, produced the first-ever Brand-In Entertainment Inaugural Integration Auction held at Christie’s Auction House in New York City.

The purpose of the Inaugural Integration Auction was to invite professional representatives and advertising agencies to bid on exclusive packages to feature their services and products among a variety of media platforms. Leveraging relationships with major advertising firms in the U.S. and abroad, as well as with major studios, record companies and independent production companies, the Inaugural Integration Auction 2010 auctioned off choice brand incorporation opportunities in a multitude of platforms, including network television, online/ webisodes, graphic novels, films, plays and more.

The setting for the auction was from Christie's Auction House in New York City on January 20th, in the renowned Woods Room. The uniquely original auction was hosted by COO of Brand-In Entertainment and licensed auctioneer Tere Morris. The live auction and program featured stage appearances by John Salley, Samantha Marq, Paul Provenza, Joey Greco, Corbin Bernsen and others, as well as a special performance by Heather Myles from TruCountry.

The focal point of the event was the silent auction, which featured an innovative electronic bidding system from IML that eliminates the traditional pen & paper bid sheet. Empire & Honeysweet branded the room as if it were Brand-In Entertainments headquarters in a simple yet elegant design scheme that transformed the room.

For this production Empire & Honeysweet handled all production design and management, talent coordination and stage management as well as consulting on all aspects including logistics, catering and show design.