Empire Delivers NE-YO and Nick Lachey for Club SI Swimsuit, part of Sports Illustrated’s 2011 Launch week events

February 2011. Las Vegas, NV, Club Vanity at the Hard Rock Hotel Tower

For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2011, Sports Illustrated Executive Director of Event Marketing Christine Rosa and Events Director Kristen Leoce again selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at the Hard Rock Hotel's Vanity Nightclub, Empire secured the television host of the “Sing Off” and multi-platinum recording artist Nick Lachey to emcee the stage program before an eager crowd of over 1000 guests and sponsors. Following the stage program and Swimsuit model reveal, Empire also delivered R&B artist NE-YO who performed a 45-minute set that had the entire club on their feet. Empire was responsible for securing NE-YO and Lachey and handled all details relating to their appearance and performances with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events.

Empire is a leading provider of high-profile talent for media events.

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.