Virtual Shibuya au 5G Halloween Festival

October 2020. Virtual Event

Shibuya is known for its epic (and often rowdy) Halloweens, when hordes of costume-clad revelers flock to the area around the world famous Scramble Crossing. This year, in order to allow for a safer and more socially distanced Halloween, Empire co-produced the “Virtual Shibuya au 5G Halloween Festival” from October 26th to the 31st.

Taking place on the “Virtual Shibuya” platform, authorized by Tokyo’s Shibuya Ward under the slogan #StayVirtual, Tokyo’s famous high streets of Shibuya were transformed into a Halloween entertainment showcase. The use of 5G and the latest cutting-edge technology connected the real Shibuya to a virtual space, combining the realms of the digital and real world into an immersive experience.

Viewers tuning into “Virtual Shibuya au 5G Halloween Fes” with their own avatars had a chance to experience a variety of online events; a mystery-themed game with the virtual mayor of Shibuya, “HACHIKO”, designed by Yoshiyuki Sadamoto, a virtual costume contest, shopping for limited edition goods and more.

Additionally the stage hosted performances and talk shows from Kyary Pamyu Pamyu, Kento Mori, BiSH, Rinne, Nulbarich, international DJs; Ellen Alien (Berlin), Surgeon (Birmingham), Dasha Rush (Berlin), Ken Ishii and collaborations with NHK's Bit World, KidZania and Netflix. “Virtual Shibuya au 5G Halloween Fes” hosted over 400,000 viewers from all over the world.

Empire is a leading producer of virtual, digital and hybrid events. Please contact us for more information on Virtual and IRL Events and to request a copy of the Empire Virtual Events Guide.

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.