CES 2021 Panasonic in Tokyo

January 2021. , Virtual & Panasonic Center Tokyo

​For years, CES® has marked the start of a new year, setting the tone for the industry with inspirational innovations and influential insights. Rather than taking over Las Vegas, CES 2021 was an all-digital experience for the first time. Over the course of 4 days from Jan 11th to the 15th (US Time), Panasonic shared their latest innovations and services worldwide and in conjunction, targeting the Japanese market, held their very own hybrid event, “CES 2021 Panasonic in Tokyo”.

Panasonic with the help of Empire, designed and launched a special event site and UX (user experience) through online seminars where customers had an inside look at Panasonic Groups latest innovations and services. Interest parties, whether attending virtually or physically, then had an opportunity to connect with the developers through virtual one-on-one meetings or at the exhibition hall, where all the innovations were showcased.

Empire worked with Panasonic to formulate the comprehensive user experience. Including the concept, planning, design and production of the special event site, registration site, multiple video editing for digital content, on-site technical production and coordination, staging, direction and the live-streaming of each seminar.

We are proud to once again work with Panasonic and continue to act as a leader in producing global technology events.

CES 2021 Panasonic in Tokyo: https://www.panasonic.com/jp/ces2021

CES 2021 Panasonic in Tokyo Teaser: https://www.youtube.com/watch?v=Vhnv-5uyYuY