The Macallan Double Cask ”The Path to the Incomparable” Takes Over Roppongi Hills

April 2023. Tokyo, Roppongi Hills

Empire Entertainment had the pleasure of supporting the revered whisky brand The Macallan in bringing to life an immersive experience event titled "The Path to the Incomparable" at Roppongi Hills in Tokyo, Japan.

The event offered guests the opportunity to learn about the distillery's history and commitment to cask quality through projection mapping and interactive exhibits in the Experience Area.

The Bar Area provided guests the chance to indulge in the "Double Cask" while taking the VR tour of the distillery and capturing their experience with the Glambot camera.

The opening party featured a special performance by MIYAVI, inspired by "The Macallan Double Cask". Also, other notable artists performed throughout the course of the multi-day event.

Empire Entertainment is thrilled to have supported The Macallan in delivering this benchmark event that immersed guests in the world of exceptional whisky. The success of "The Path to the Incomparable" at Roppongi Hills demonstrates the power of experience design in creating unforgettable moments for brand enthusiasts and newcomers alike.

Newsletter Sign up

Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.