Airbnb Launches “Akiya Design Project” in Tokyo with Kiko Mizuhara & Rola
世界最大級の宿泊予約プラットフォームAirbnbは、水原希子とローラとの協業による「AkiyaDesign Project」を東京都内で発表。このプロジェクトは、増加する日本の空き家問題に対応しつつ、伝統的な古民家の保全や文化の継承、地域創生を目的としている。当日のPRイベントは、プロジェクトを想起させる築150年を超える料亭の空間を最大限に活用したステージで行い、水原希子とローラに加え、Airbnb共同創業者 兼 CEOのブライアン・チェスキーが登壇。5月に発表したばかりの新サービスの紹介に加え、本プロジェクトへの期待と思い入れをそれぞれ話した。Empireは、本PRイベントの会場・制作・演出進行など全体プロデュースを担当。
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
