AXA Presents ‘Café de l’Art de Vivre’: A Cultural Dialogue at Expo 2025 Osaka
On May 2, 2025, AXA hosted a talk show titled “Café de l’Artde Vivre – Connecting Love, Art and Culture” at the France Pavilion of Expo 2025 Osaka, Kansai. As a Gold Partner of the France Pavilion, AXA collaborated with Empire for full production—concept development, construction, direction, and casting.
Moderated by renowned broadcaster Christel Takigawa, the event featured AXA Holdings Japan President & CEO Seiji Yasubuchi, calligraphy artist Maaya Wakasugi, and Clara Blin, Account Director at monopo Tokyo.
The audience included a distinguished guest list of models, ballet dancers, influencers, and cultural figures, adding to the vibrant atmosphere. The two-hour freeform talk session fostered lively exchanges between the speakers and audience, exploring cultural contrasts and shared passions for art and lifestyle in both Japan and France.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
