Longchamp "Team Spirit" Pop-Up Series
Longchamp brought its ENERGY BY LONGCHAMP global pop-up series toKyoto in September 2024, turning the Shimadai Gallery into a dynamic playgroundof brand energy. Welcomed by lanterns bearing the Longchamp emblem and bamboobenches inspired by the brand’s bag toggles, guests stepped through a norencurtain into an immersive corridor of radiant brand colors.
Inside, a locker-room-themed space awaited, energizing visitors withactivities like relaxing on custom yoga balls, experiencing the latest Parisianbeauty trends, and wandering through an endless mirror room bathed in auracolors.
Before the official opening, celebrities and media were treated to anexclusive preview party, where the vibrant setting became the perfect backdropfor photos. The celebration was amplified by live DJ sets and lively danceperformances, making the Kyoto pop-up a joyful blend of culture, energy, andunmistakable Longchamp flair.
As the production partner for this energetic showcase, Empire is proud to have supported Longchamp in energizing Kyoto with bold creativity. From concept to execution, we embraced the opportunity to help craft an immersive experience that radiated positivity and style.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
